Aglea Salus HR strategy
For Aglea Salus – an emerging reality amongst the Italian mutual aid companies – Purobianco created a communication strategy that exploits the potential of social channels to reach a specific target audience. The goal was to improve recruiting performance on the national territory, using Facebook and Linkedin. Thanks to its knowledge of the sector and a competitor study and analysis, the agency defined a strategy in two distinct phases: the increase in brand awareness, traffic and lead acquisition.
Client: Aglea Salus
Tag: Social Strategy, SEO & Performance, UX/UI Design
Purobianco team planned Facebook Ads and Linkedin Ads campaigns aimed to gain popularity in specific
target sectors and companies, and then to create campaigns to acquire new contacts through landing pages
optimized for conversion activities. During the last year, thanks to Facebook campaigns over 30,000 visitors
landed on Aglea’s landing pages, and using Linkedin Ads over 20,000 direct messages were sent to
professionals in the insurance, financial and related sectors.
+35% opened the message and clicked on the linking page link
+15,000 professionals became aware of Agleas Salus and its recruiting campaigns in 2021
The final result of these campaigns was a 21% redemption on the received leads