A new visual identity for a company working in the commodities and power plants field, Geko requested Purobianco for a total remake of the website and the digital communication channels. The result is a complete restyling of the visual identity and a web project capable of dialoguing and communicating with very different targets – results of a careful analysis and design phase.
Client: Geko S.P.A.
Tag: UX/UI Design, Graphic Design, Social Strategy, SEO & Performance
The initial analysis phase was fundamental. In this phase, the different journeys were studied and two different main flows relating to two personas were defined. Color plays a key role in becoming synonymous with diverse activities and skills. Peculiar attention was paid to the illustrations defining the website character decisively. Purobianco designed UX and UI ad hoc to meet the client needs and to communicate clearly and differently to the two target visitors, actively working together with other figures who gave their contribution to the project, including the photographer and videomaker and Geko internal team.