Purobianco built a 360-degrees project for La Zeppola – a famous Italian bakery located in Rome and Turin and renowned for its unique zeppole (Italian pastries different from the typical pastries from Campania). Purobianco designed the new logo working on a synthetic and up to date graphic sign. Its colors are inspired by the classic zeppola and immediately call to mind the bakery, spreads, and culinary delights. Purobianco develops the whole brand identity from visit cards to packaging, from the pastry shop sign to the informative wayfinding.
Client: La Zeppola
Tag: Graphic Design, Branding, SEO & Performance, Social Srategy
S. Valentine’s paid advertising
On S. Valentine 2022, Purobianco created a paid advertising strategy to support the launch of “La Zeppola San Valentino Special Edition”. The multi-channel awareness campaigns were launched on Google Ads, Facebook and Instagram Ads, and Spotify, aiming at specific and geolocated targets. The goals were to reach a profiled audience for the product launch, increase sales and enhance brand awareness for the acquisition of new clients.
Achievements in 2 weeks +690 products sold