Poggio al Fiora
Purobianco supports the growth of Poggio al Fiora farm and the launch of its organic products from Tuscan Maremma. Eco-friendly packaging for Zero-km products: flour, legumes, olive oil, and honey that are described in a minimal and elegant visual. Purobianco developed the whole design process: from color palettes to customed packaging for each product, from the relationship with suppliers to the supportive communication for product launch.
Client: Poggio al Fiora
Tag: Graphic Design, Packaging
Minimal and elegant. The packaging project embraces the whole end-user experience. Products with an authentic flavour are matched with refined seasonings and accompanied by recipes and curiosities. Everything is placed within a unique gift box designed by our team and realized by FLF Project, adding the soft-touch finish. The color palette is composed of warm and earthy colors; this palette and the creative numbering of the products characterize the project, making it versatile for changes and implementations. The whole product line was designed to work in a choral way on the shelves. The use of paper labels makes the client completely independent in restocking and printing processes; moreover, it simplifies the introduction of new products.