Sapori della Sabina Romana
Tradition and territory. Sapori della Sabina Romana was founded in 1971 with the opening of its first bakery shop in Sabina. Today, it has several stores, its own line of products, an educational project to transfer the know-how for working with raw materials. Purobianco supports the brand growth by designing the entire identity restyling system: from the image matched with the website up to product brochure and store wayfinding, but not only. The agency defines the concept and develops the whole packaging line from bakery and pastry products to typical and traditional products.
Client: Sapori della Sabina Romana
Tag: Graphic Design, Packaging, UX/UI Design
The work focused on the simplicity and cost-effectiveness of the line without losing sight of the elegance and distinctiveness of the products. The whole collection was designed to work in a choral way on the shelves and in the gift packs produced by the company during holidays and festivities. The use of paper labels makes the client completely independent in the process of restocking and printing directly provided by selected suppliers.