Villani Farm
Customized brand and packaging for the historic farm Villani, which has been producing extra-virgin olive oil in Sabina for over a century. The packaging design depicts the ideas of identity and belonging and defines more than 10 product lines, among them – extra-virgin olive oil, spreads, and jams. Colors and lettering combine with a unique, matched, and easy-to-recognize communication.
Client: Villani
Tag: Branding, Graphic Design, Packaging
Logo & Branding
We started with a minimal and modern brand recalling the quality of the product thanks to the gold and black used in the Villanis’ heraldic symbol. A set of contrasts which creates a brand of topquality olive oil, easy to communicate and place.
Packaging
We carefully developed size and communication materials based on target benchmarks - restaurants, hotels, families, and large-scale distributions. Uniquely, we worked on designing labels, packs and tags that are added to enrich and make the product unique. Product lines naming follows a proprietary algorithm that uses numbers to identify lines and single products.
