A total restyling project for a solid and consolidated brand in the insurance and health assistance world. The agency developed a custom-made concept to convey the company values and make the ideas of security and gentle protection as explicit as possible. Purobianco designed the entire corporate image, including business cards, folders and custom stickers. Particular attention was also paid to online communication, maintaining the original website structure and adjusting the layout.
Client: Pangea Insurance
Tag: Branding, Graphic Design, UX/UI Design, SEO & Performance
Logo & Brand Identity
The new logo project juxtaposes a pictogram and a logotype. Its design comes from the intersection of a shield and a hug. The same concept is conveyed by the round-shaped and bold style lettering in “Pangea”, contrasting the thin and firm style of “Insurance” aimed to convey the values of professionalism and precision. The main color in the visual identity is green, capable of projecting calm and reliability, and a clear reference to the medical field.